Normal Is Not Optimal

At Optimize U we empower you to feel your best. We specialize in helping individuals break free from the confines of ‘normal’ and discover their path to optimal well-being.

Do You Struggle With

We’re here for you

Our Services

Optimize U can help you feel better Mentally… Physically… and Sexually!

Cryotherapy

  • Makes you feel better
  • Improves angle of motion
  • Quickens athletic recovery
  • Increases vitality
  • Improves anti-aging
  • Triggers weight loss
  • Boost Performance
  • Enables muscle relaxation
  • Reduces inflammations

IR Saunas

  • Better sleep
  • Burn calories
  • Improve circulation
  • Clearer tighter skin
  • Ease chronic fatigue

Compression

  • Better sleep
  • Decrease inflammation
  • Reduce swelling
  • Recovery more quickly and get back to doing what you love.

Peptides

  • Sleep Quality
  • Muscle Mass
  • Tissue Healing
  • Digestive funtion

M.I.C.

  • Better sleep
  • Burn calories
  • Improve circulation
  • Clearer tighter skin
  • Ease chronic fatigue

G.A.C.

  • Better sleep
  • Decrease inflammation
  • Reduce swelling
  • Recovery more quickly and get back to doing what you love.

Mission and Values

At Optimize U, our mission is to make a meaningful difference in the lives of individuals seeking better health and wellness. We are guided by a set of core values that reflect our unwavering commitment to you. Our dedication to these principles ensures that you receive the care and support you deserve on your journey to optimal health.

Accessible

We ensure healthcare services are accessible to everyone.

Affordable

We work tirelessly to provide cost-effective solutions.

Excellence

We continuously strive for clinical and service excellence.

Empowerment

We empower individuals to take control of their health.
5 Star Reviews
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Years Medical Experience
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Expert Clinicians, Patient-First Care

At Optimize U, you’ll receive tailored healthcare from professionals who make your well-being their top concern.

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Clinician Run

Our clinics are all run by licensed and trained healthcare professionals whose passion is making a difference in your life.

Clinician Led

By focusing on professionalism and friendliness, we empower our clinics to provide you the best care you’ll find anywhere.

Patient-Focused

We’re more than a clinic. We know our patients. We learn your unique needs. And we provide the care you need to live your healthiest life.

Revitalize Your Life

Explore our extensive array of services designed to align with your unique goals and aspirations.

Optimize Your Health
In 4 Easy Steps

Discover Your Personalized Roadmap to Wellness and Unleash Your Full Potential

Contact Us To Start​

Contact our office via phone or our web contact form. This will give us the information we need to get started.​

Get Your Labs​

To begin the process we draw blood to find out where you are. You can have this done at our location or any LabCorp.

Make an Appointment

We will set an appointment for you to meet with one of our providers to review your labs and determine the next steps.

Contact Us To Start

We will discuss the various treatment options and choose the one that best suits your goals.

1

Contact Us To Start

Contact our office via phone or our web contact form. This will give us the information we need to get started.

2

Get Your Labs

To begin the process we draw blood to find out where you are. You can have this done at our location or any LabCorp.

3

Make an Appointment

We will set an appointment for you to meet with one of our providers to review your labs and determine the next steps.

4

Contact Us To Start

We will discuss the various treatment options and choose the one that best suits your goals.

1

Contact Us To Start

Contact our office via phone or our web contact form. This will give us the information we need to get started.

2

Get Your Labs

To begin the process we draw blood to find out where you are. You can have this done at our location or any LabCorp.

3

Make an Appointment

We will set an appointment for you to meet with one of our providers to review your labs and determine the next steps.

4

Contact Us To Start

We will discuss the various treatment options and choose the one that best suits your goals.

Read Our Reviews​

Lisa P
12:52 22 Nov 25
Even though I just started hormone therapy I have to share with you my wonderful experience with Jason Black at Optimize U in Asheville, NC. This clinic offers comprehensive health care that I cannot find in my small town in SC. Jason is caring and thorough. When we have phone appts he either remembers my issues or cares enough to review my file before our conversation. It makes me feel safe and cared for that Jason Is a part of a group of other professionals that can consult with about my issues as well. I drove 215 miles out of state for my first appt and it was 100% worth it! Thanks Jason!
Patrick Bradshaw
22:53 12 Nov 25
Glad I found Optimize U here in Asheville. I felt heard and understood. Jason Took his time with me and answered all of my questions as well as provided a thorough education. I’m excited about the future and will recommend this place to anyone who is looking to optimize and improve their health.
Cory Jackson
15:46 11 Nov 25
Jason, Gabbie, and Kelly are amazing. After years of having concerns dismissed, Jason has been an incredible resource in getting me back to feeling great.
Karen Svites
18:47 29 Oct 25
I went to Optimize U in Asheville, NC for an InBody scan to learn more about my muscle, fat analysis, and overall body composition. The entire team was incredibly kind and helpful from start to finish. They took extra time to walk me through the technology, explain the results, and make sure I understood everything clearly.The state of the art machines and professional guidance made it easy to understand my baseline and gave me a clear path toward achieving my fitness goals. I’m very grateful for the personalized attention and the genuine care they showed. Highly recommend Optimize U to anyone wanting to better understand their body and health!
Brian
17:21 09 Oct 25
Everyone was extremely helpful and easy to talk to. This is the place to go if you're trying to optimize your health.
Clean Eatz Asheville
16:22 14 Aug 25
mike smith
20:39 28 Jul 25
Outstanding experience have recommended to all my clients.
Christy Galtieri
16:36 14 Jul 25
I had been looking for hormone health something more natural a bio identical hormone since my body was breaking out in a rash from the synthetic hormones I was taking. I googled and found Optimize U and called right before closing time and spoke with Kelly on the phone and she was so down to earth and friendly and knowledgeable about hormones and weight loss and she listened to me babble on about everything I had going on and answered all of my questions way after closing time. I felt so heard and understood that I knew I found my place because they was going to get me in great health .I booked my appt for a few days later . I met my PA-C Jason Black and wow he is Amazing too .My appt with him lasted a hour or more he listened to my history and we came up with a game plan on how we was going to make me feel amazing again. He really knows his stuff. I think that’s the first time I had someone listen to me and try to help me through this next chapter of life and them be so compassionate about what they do and how they will and can help. I am feeling better and getting healthier from their guidance and losing a little bit of weight . Now when I go into the office for red light therapy Jason and Kelly they say hi and always ask me how I’m doing and if I have a question they will take time to answer it .Trust me when I say this you can’t find a better place to go for hormone health and weight loss than this because I have tried .
James Butler
13:48 14 Jul 25
I switched to Optimize U after a bad experience with another clinic that left my levels completely out of whack. From day one, Jason had his hands full fixing the mess I walked in with—but he handled it like a pro.We started with bloodwork, and he’s been consistently working to get everything dialed in. I’m feeling better than I have in years. He’s proactive, follows up without being asked, and makes sure the plan I’m on actually works for me.10/10 — highly recommend
Tom Walko
14:43 11 Jul 25
This place is fantastic!!!
Mandy Higdon
17:30 10 Jul 25
Jason, Kendall, Kelly are absolutely amazing here! I’ve never felt in better care and also am feeling the very best in my life in my mid 40s! Highly recommend!
Lauren McAdam
13:26 10 Jul 25
Jason is personable, friendly, energetic and most importantly, he listens to you. The atmosphere inside Optimize U is professional and welcoming. Sauna, biometric testing, red light therapy- all have their own separate rooms. Everything is very clean. Kendall and Kelly at the front desk are a pleasure to talk to and take care of you!
Haus Frau
14:03 07 Jul 25
My husband and I are both members! I am deathly afraid of needles, Kelly (nurse) is the only person I can trust to take my bloods - it is completely painless! Jason (PAC) is personable, friendly, VERY knowledgeable, and always helpful. Kendall is the sweetest! We’ve both struggled with our health for a few years, and as former powerlifters we wanted to start working out again, but found that our strength and overall health wasn’t where it needed to be. The process was simple, and actually enjoyable! We knew we were being heard about all our concerns, and our health is now back on track!10/10, we will remain members permanently!
Kristina Carroll
16:19 04 Mar 25
I recently had the pleasure of visiting Optimize U for hormone replacement therapy, and I can’t recommend this clinic enough! From the moment I walked in, the staff was warm and welcoming, making me feel comfortable and at ease. The consultation process was thorough; they took the time to understand my health history and concerns.Jason is incredibly knowledgeable and genuinely cares about his patients. He explained everything in detail, ensuring I felt informed about my treatment options. The personalized approach made a significant difference in my experience.Since starting my therapy, I’ve noticed remarkable improvements in my energy levels, mood, and overall well-being. The results have truly transformed my life!The clinic itself is modern and clean, creating a relaxing environment. The entire team is professional and attentive, making each visit a positive experience.If you’re considering hormone replacement therapy, I highly recommend Optimize U. They are truly dedicated to helping their patients achieve optimal health and wellness!
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Discover the Optimize U Difference

Proven Experience

Our clinic is run by licensed and trained healthcare professionals whose passion is making a difference in your life. We pride ourselves on being up to date on all of the latest information to ensure optimal care.

Affordable Care

With our all-in-one pricing, you receive Hormone Optimization, ongoing lab work, office visits, supplies, and Recovery at one low price. While other clinics often have to raise their pricing due to inflation, we work constantly with our partner pharmacies and lab companies to ensure pricing will always be affordable.

Longer Consultations

Ever wanted to spend an hour with your practitioner to make sure all of your questions have been answered? You got it, we will spend as much time as needed with you to ensure you are comfortable and knowledgeable about your journey to optimize your life.

Delivered to Your Door

Don’t worry about having to go to a pharmacy, we send your medications directly to your doorstep in a discrete box for your convenience. When you’re ready for a refill, just let the staff know and they will get your next order on its way to your door.

Meet Our Team

Meet the medical experts who are here to guide you on your path to optimal health.

Jason Black, PA-C

Practitioners

Brandon Penebacker, PA-C

Physicians

Oleg Ryabinin, MD

Physicians

Register Us

Asheville, North Carolina (Coming Soon)

read Our Reviews

Lisa P
12:52 22 Nov 25
Even though I just started hormone therapy I have to share with you my wonderful experience with Jason Black at Optimize U in Asheville, NC. This clinic offers comprehensive health care that I cannot find in my small town in SC. Jason is caring and thorough. When we have phone appts he either remembers my issues or cares enough to review my file before our conversation. It makes me feel safe and cared for that Jason Is a part of a group of other professionals that can consult with about my issues as well. I drove 215 miles out of state for my first appt and it was 100% worth it! Thanks Jason!
Patrick Bradshaw
22:53 12 Nov 25
Glad I found Optimize U here in Asheville. I felt heard and understood. Jason Took his time with me and answered all of my questions as well as provided a thorough education. I’m excited about the future and will recommend this place to anyone who is looking to optimize and improve their health.
Cory Jackson
15:46 11 Nov 25
Jason, Gabbie, and Kelly are amazing. After years of having concerns dismissed, Jason has been an incredible resource in getting me back to feeling great.
Karen Svites
18:47 29 Oct 25
I went to Optimize U in Asheville, NC for an InBody scan to learn more about my muscle, fat analysis, and overall body composition. The entire team was incredibly kind and helpful from start to finish. They took extra time to walk me through the technology, explain the results, and make sure I understood everything clearly.The state of the art machines and professional guidance made it easy to understand my baseline and gave me a clear path toward achieving my fitness goals. I’m very grateful for the personalized attention and the genuine care they showed. Highly recommend Optimize U to anyone wanting to better understand their body and health!
Brian
17:21 09 Oct 25
Everyone was extremely helpful and easy to talk to. This is the place to go if you're trying to optimize your health.
Clean Eatz Asheville
16:22 14 Aug 25
mike smith
20:39 28 Jul 25
Outstanding experience have recommended to all my clients.
Christy Galtieri
16:36 14 Jul 25
I had been looking for hormone health something more natural a bio identical hormone since my body was breaking out in a rash from the synthetic hormones I was taking. I googled and found Optimize U and called right before closing time and spoke with Kelly on the phone and she was so down to earth and friendly and knowledgeable about hormones and weight loss and she listened to me babble on about everything I had going on and answered all of my questions way after closing time. I felt so heard and understood that I knew I found my place because they was going to get me in great health .I booked my appt for a few days later . I met my PA-C Jason Black and wow he is Amazing too .My appt with him lasted a hour or more he listened to my history and we came up with a game plan on how we was going to make me feel amazing again. He really knows his stuff. I think that’s the first time I had someone listen to me and try to help me through this next chapter of life and them be so compassionate about what they do and how they will and can help. I am feeling better and getting healthier from their guidance and losing a little bit of weight . Now when I go into the office for red light therapy Jason and Kelly they say hi and always ask me how I’m doing and if I have a question they will take time to answer it .Trust me when I say this you can’t find a better place to go for hormone health and weight loss than this because I have tried .
James Butler
13:48 14 Jul 25
I switched to Optimize U after a bad experience with another clinic that left my levels completely out of whack. From day one, Jason had his hands full fixing the mess I walked in with—but he handled it like a pro.We started with bloodwork, and he’s been consistently working to get everything dialed in. I’m feeling better than I have in years. He’s proactive, follows up without being asked, and makes sure the plan I’m on actually works for me.10/10 — highly recommend
Tom Walko
14:43 11 Jul 25
This place is fantastic!!!
Mandy Higdon
17:30 10 Jul 25
Jason, Kendall, Kelly are absolutely amazing here! I’ve never felt in better care and also am feeling the very best in my life in my mid 40s! Highly recommend!
Lauren McAdam
13:26 10 Jul 25
Jason is personable, friendly, energetic and most importantly, he listens to you. The atmosphere inside Optimize U is professional and welcoming. Sauna, biometric testing, red light therapy- all have their own separate rooms. Everything is very clean. Kendall and Kelly at the front desk are a pleasure to talk to and take care of you!
Haus Frau
14:03 07 Jul 25
My husband and I are both members! I am deathly afraid of needles, Kelly (nurse) is the only person I can trust to take my bloods - it is completely painless! Jason (PAC) is personable, friendly, VERY knowledgeable, and always helpful. Kendall is the sweetest! We’ve both struggled with our health for a few years, and as former powerlifters we wanted to start working out again, but found that our strength and overall health wasn’t where it needed to be. The process was simple, and actually enjoyable! We knew we were being heard about all our concerns, and our health is now back on track!10/10, we will remain members permanently!
Kristina Carroll
16:19 04 Mar 25
I recently had the pleasure of visiting Optimize U for hormone replacement therapy, and I can’t recommend this clinic enough! From the moment I walked in, the staff was warm and welcoming, making me feel comfortable and at ease. The consultation process was thorough; they took the time to understand my health history and concerns.Jason is incredibly knowledgeable and genuinely cares about his patients. He explained everything in detail, ensuring I felt informed about my treatment options. The personalized approach made a significant difference in my experience.Since starting my therapy, I’ve noticed remarkable improvements in my energy levels, mood, and overall well-being. The results have truly transformed my life!The clinic itself is modern and clean, creating a relaxing environment. The entire team is professional and attentive, making each visit a positive experience.If you’re considering hormone replacement therapy, I highly recommend Optimize U. They are truly dedicated to helping their patients achieve optimal health and wellness!
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Contact Us

Location:

5 Doctors Park Suite F Asheville, NC 28801

Refills Text Line :

TEXT 910-631-5911 TO REFILL MY MEDS

Clinic Hours:

Monday-Friday 9 AM till 5 PM
Saturdays 10 AM till 3 PM BY APPOINTMENT ONLY

Normal Is Not Optimal

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