Normal Is Not Optimal

At Optimize U we empower you to feel your best. We specialize in helping individuals break free from the confines of ‘normal’ and discover their path to optimal well-being.

Do You Struggle With

We’re here for you

Our Services

Optimize U can help you feel better Mentally… Physically… and Sexually!

Cryotherapy

  • Makes you feel better
  • Improves angle of motion
  • Quickens athletic recovery
  • Increases vitality
  • Improves anti-aging
  • Triggers weight loss
  • Boost Performance
  • Enables muscle relaxation
  • Reduces inflammations

IR Saunas

  • Better sleep
  • Burn calories
  • Improve circulation
  • Clearer tighter skin
  • Ease chronic fatigue

Compression

  • Better sleep
  • Decrease inflammation
  • Reduce swelling
  • Recovery more quickly and get back to doing what you love.

Peptides

  • Sleep Quality
  • Muscle Mass
  • Tissue Healing
  • Digestive funtion

M.I.C.

  • Better sleep
  • Burn calories
  • Improve circulation
  • Clearer tighter skin
  • Ease chronic fatigue

G.A.C.

  • Better sleep
  • Decrease inflammation
  • Reduce swelling
  • Recovery more quickly and get back to doing what you love.

Mission and Values

At Optimize U, our mission is to make a meaningful difference in the lives of individuals seeking better health and wellness. We are guided by a set of core values that reflect our unwavering commitment to you. Our dedication to these principles ensures that you receive the care and support you deserve on your journey to optimal health.

Accessible

We ensure healthcare services are accessible to everyone.

Affordable

We work tirelessly to provide cost-effective solutions.

Excellence

We continuously strive for clinical and service excellence.

Empowerment

We empower individuals to take control of their health.
5 Star Reviews
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Years Medical Experience
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Expert Clinicians, Patient-First Care

At Optimize U, you’ll receive tailored healthcare from professionals who make your well-being their top concern.

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Clinician Run

Our clinics are all run by licensed and trained healthcare professionals whose passion is making a difference in your life.

Clinician Led

By focusing on professionalism and friendliness, we empower our clinics to provide you the best care you’ll find anywhere.

Patient-Focused

We’re more than a clinic. We know our patients. We learn your unique needs. And we provide the care you need to live your healthiest life.

Revitalize Your Life

Explore our extensive array of services designed to align with your unique goals and aspirations.

Optimize Your Health
In 4 Easy Steps

Discover Your Personalized Roadmap to Wellness and Unleash Your Full Potential

Contact Us To Start​

Contact our office via phone or our web contact form. This will give us the information we need to get started.​

Get Your Labs​

To begin the process we draw blood to find out where you are. You can have this done at our location or any LabCorp.

Make an Appointment

We will set an appointment for you to meet with one of our providers to review your labs and determine the next steps.

Contact Us To Start

We will discuss the various treatment options and choose the one that best suits your goals.

1

Contact Us To Start

Contact our office via phone or our web contact form. This will give us the information we need to get started.

2

Get Your Labs

To begin the process we draw blood to find out where you are. You can have this done at our location or any LabCorp.

3

Make an Appointment

We will set an appointment for you to meet with one of our providers to review your labs and determine the next steps.

4

Contact Us To Start

We will discuss the various treatment options and choose the one that best suits your goals.

1

Contact Us To Start

Contact our office via phone or our web contact form. This will give us the information we need to get started.

2

Get Your Labs

To begin the process we draw blood to find out where you are. You can have this done at our location or any LabCorp.

3

Make an Appointment

We will set an appointment for you to meet with one of our providers to review your labs and determine the next steps.

4

Contact Us To Start

We will discuss the various treatment options and choose the one that best suits your goals.

Read Our Reviews​

Jesse Trout
23:25 14 Nov 25
Had a wonderful experience with Josh Austin. He was incredibly knowledgeable and thorough as we talke through the test results and options, and he answered all my questions thoughtfully and frankly. I would highly recommend you utilizing the services at OptimizeU!
philippeters
19:23 10 Nov 25
An Incredible place with very attentive, educated and GREAT staff. Visit this place!
seb Boxing
17:37 10 Nov 25
If you are concerned about your health this is the right place to be . They are very friendly & help full.
Brandon Frith
13:11 12 Oct 25
Staff is awesome and they explain everything very well. The experience has been great!
Morgan Ventorini
19:17 19 Aug 25
I had such a great experience with this company! Jet was my provider and made me feel completely comfortable throughout the whole process. The IV was quick, painless, and easy, and my blood work was handled smoothly. When my results came back, everything was explained to me in a way I could easily understand. I really appreciate how thorough and supportive the team at Optimize U was. I’m looking forward to optimizing my hormones and feeling better every day with their help!
Shane
17:16 17 Jul 25
Adam and Josh are amazing answered all my questions and help me get everything I needed to get my body back on track
Jeffrey Dykes
21:30 16 Jun 25
Frank DeCastro
20:25 20 Jan 25
I’ve had back to back great experiences with folks at the Optmize U at the Franklin location. Thorough lab analysis and simple and direct solutions to feel better.
Amber Kellen
19:25 02 Oct 24
Josh is a wonderful PA who has clearly devoted his time and energy towards the hormone field. His knowledge is extensive and wonderfully puts the specificities into layman’s terms. I especially love that OptimizeU takes your symptoms into account along with the results of your bloodwork. There is no reason you have to suffer in silence for one more day- run, don’t walk, to get tested today!!
A M
21:24 29 Jul 24
Highly recommend OptimizeU. In today’s world of women’s health, I FINALLY found a practice that would truly listen to my concerns and issues at hand. They didn’t sweep my issues under a rug and ignore my symptoms. Moreover, I received a customized action plan to help alleviate my symptoms and help me achieve my optimal hormone levels. The PA, Josh Austin, is so knowledgeable and professional! Can’t say enough good things about him and this practice.
John Godwin
00:35 20 Jun 24
Adam and Josh rock!
Anthony
23:24 03 Jun 24
Brittany Sauers
16:22 25 May 24
The staff is amazing and the care is tailored to each patient’s individual needs. The atmosphere is comfortable and inviting. Definitely recommend!
Abby King
15:47 13 May 24
Jennifer Ames
08:59 01 Apr 24
You won’t be able to find a place better than Optimize U-Franklin! If you’re looking for somewhere to go where the staff goes above and beyond for each customer, then you found the right spot! Highly, highly recommend checking them out
Austin Gaskell
15:10 31 Mar 24
Excellent staff and service! The phlebotomists make you feel comfortable and at ease with draws. The practitioners are patient and knowledgeable and will help you understand everything. After treatments you can enjoy the compression boots and cold plunge. Great for post workouts too! Highly recommend OptimizeU!
Christy Winter
23:28 13 Mar 24
Great staff and overall experience! They have been super responsive to all my questions and needs
Tabatha Jones
20:52 13 Mar 24
Great staff and experience! Highly recommend! Josh was extremely professional and patient.
Caroline Chadwell
20:34 13 Mar 24
Marcus Gannon
23:20 04 Jan 24
Optimize U stands out as a truly professional service, boasting an impressive array of resources that have significantly contributed to my success. The level of customer care provided by Optimize U is exceptional, ensuring a seamless experience throughout my journey. The tangible results achieved through their services have surpassed even my wildest expectations, making Optimize U an invaluable partner in my pursuit of health and wellness.
Tanny Crawford
13:42 21 Nov 23
The staff at optimize U Franklin are fantastic! They make sure you understand what’s going on with your body and provide effective ways to manage your health!
Melissa Al-Rifai
19:14 30 Aug 23
I was able to walk in and be seen right away. There was a super helpful and friendly gentleman at the front desk who explained everything that would be included in the services I was picking. Then they took my vitals and blood. No issues there. Professional and hit the vein right away with no bleeding or bruising afterwards. Then they scheduled my follow-up appointment to come back and review my bloodwork. I received a text confirmation right away. Overall very nice, clean, professional place. Easy to get in and out. Looking forward to coming back and hear about my panels.
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Discover the Optimize U Difference

Proven Experience

Our clinic is run by licensed and trained healthcare professionals whose passion is making a difference in your life. We pride ourselves on being up to date on all of the latest information to ensure optimal care.

Affordable Care

With our all-in-one pricing, you receive Hormone Optimization, ongoing lab work, office visits, supplies, and Recovery at one low price. While other clinics often have to raise their pricing due to inflation, we work constantly with our partner pharmacies and lab companies to ensure pricing will always be affordable.

Longer Consultations

Ever wanted to spend an hour with your practitioner to make sure all of your questions have been answered? You got it, we will spend as much time as needed with you to ensure you are comfortable and knowledgeable about your journey to optimize your life.

Delivered to Your Door

Don’t worry about having to go to a pharmacy, we send your medications directly to your doorstep in a discrete box for your convenience. When you’re ready for a refill, just let the staff know and they will get your next order on its way to your door.

Meet Our Team

Meet the medical experts who are here to guide you on your path to optimal health.

Josh Austin, PA-C

Practitioners

Matt Hughes, PA-C

Practitioners

Kevin Lu, MD

Physicians

Omar Hamada, MD

Physicians

Register Us

Franklin, Tennessee

read Our Reviews

Jesse Trout
23:25 14 Nov 25
Had a wonderful experience with Josh Austin. He was incredibly knowledgeable and thorough as we talke through the test results and options, and he answered all my questions thoughtfully and frankly. I would highly recommend you utilizing the services at OptimizeU!
philippeters
19:23 10 Nov 25
An Incredible place with very attentive, educated and GREAT staff. Visit this place!
seb Boxing
17:37 10 Nov 25
If you are concerned about your health this is the right place to be . They are very friendly & help full.
Brandon Frith
13:11 12 Oct 25
Staff is awesome and they explain everything very well. The experience has been great!
Morgan Ventorini
19:17 19 Aug 25
I had such a great experience with this company! Jet was my provider and made me feel completely comfortable throughout the whole process. The IV was quick, painless, and easy, and my blood work was handled smoothly. When my results came back, everything was explained to me in a way I could easily understand. I really appreciate how thorough and supportive the team at Optimize U was. I’m looking forward to optimizing my hormones and feeling better every day with their help!
Shane
17:16 17 Jul 25
Adam and Josh are amazing answered all my questions and help me get everything I needed to get my body back on track
Jeffrey Dykes
21:30 16 Jun 25
Frank DeCastro
20:25 20 Jan 25
I’ve had back to back great experiences with folks at the Optmize U at the Franklin location. Thorough lab analysis and simple and direct solutions to feel better.
Amber Kellen
19:25 02 Oct 24
Josh is a wonderful PA who has clearly devoted his time and energy towards the hormone field. His knowledge is extensive and wonderfully puts the specificities into layman’s terms. I especially love that OptimizeU takes your symptoms into account along with the results of your bloodwork. There is no reason you have to suffer in silence for one more day- run, don’t walk, to get tested today!!
A M
21:24 29 Jul 24
Highly recommend OptimizeU. In today’s world of women’s health, I FINALLY found a practice that would truly listen to my concerns and issues at hand. They didn’t sweep my issues under a rug and ignore my symptoms. Moreover, I received a customized action plan to help alleviate my symptoms and help me achieve my optimal hormone levels. The PA, Josh Austin, is so knowledgeable and professional! Can’t say enough good things about him and this practice.
John Godwin
00:35 20 Jun 24
Adam and Josh rock!
Anthony
23:24 03 Jun 24
Brittany Sauers
16:22 25 May 24
The staff is amazing and the care is tailored to each patient’s individual needs. The atmosphere is comfortable and inviting. Definitely recommend!
Abby King
15:47 13 May 24
Jennifer Ames
08:59 01 Apr 24
You won’t be able to find a place better than Optimize U-Franklin! If you’re looking for somewhere to go where the staff goes above and beyond for each customer, then you found the right spot! Highly, highly recommend checking them out
Austin Gaskell
15:10 31 Mar 24
Excellent staff and service! The phlebotomists make you feel comfortable and at ease with draws. The practitioners are patient and knowledgeable and will help you understand everything. After treatments you can enjoy the compression boots and cold plunge. Great for post workouts too! Highly recommend OptimizeU!
Christy Winter
23:28 13 Mar 24
Great staff and overall experience! They have been super responsive to all my questions and needs
Tabatha Jones
20:52 13 Mar 24
Great staff and experience! Highly recommend! Josh was extremely professional and patient.
Caroline Chadwell
20:34 13 Mar 24
Marcus Gannon
23:20 04 Jan 24
Optimize U stands out as a truly professional service, boasting an impressive array of resources that have significantly contributed to my success. The level of customer care provided by Optimize U is exceptional, ensuring a seamless experience throughout my journey. The tangible results achieved through their services have surpassed even my wildest expectations, making Optimize U an invaluable partner in my pursuit of health and wellness.
Tanny Crawford
13:42 21 Nov 23
The staff at optimize U Franklin are fantastic! They make sure you understand what’s going on with your body and provide effective ways to manage your health!
Melissa Al-Rifai
19:14 30 Aug 23
I was able to walk in and be seen right away. There was a super helpful and friendly gentleman at the front desk who explained everything that would be included in the services I was picking. Then they took my vitals and blood. No issues there. Professional and hit the vein right away with no bleeding or bruising afterwards. Then they scheduled my follow-up appointment to come back and review my bloodwork. I received a text confirmation right away. Overall very nice, clean, professional place. Easy to get in and out. Looking forward to coming back and hear about my panels.
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Contact Us

Location:

320 Liberty Pike, #125 Franklin, TN 37064

Refills Text Line :

TEXT (615) 375-0530 TO REFILL MY MEDS

Normal Is Not Optimal

Click Below to Find the Location Nearest to You