Normal Is Not Optimal

At Optimize U we empower you to feel your best. We specialize in helping individuals break free from the confines of ‘normal’ and discover their path to optimal well-being.

Do You Struggle With

We’re here for you

Our Services

Optimize U can help you feel better Mentally… Physically… and Sexually!

Cryotherapy

  • Makes you feel better
  • Improves angle of motion
  • Quickens athletic recovery
  • Increases vitality
  • Improves anti-aging
  • Triggers weight loss
  • Boost Performance
  • Enables muscle relaxation
  • Reduces inflammations

IR Saunas

  • Better sleep
  • Burn calories
  • Improve circulation
  • Clearer tighter skin
  • Ease chronic fatigue

Compression

  • Better sleep
  • Decrease inflammation
  • Reduce swelling
  • Recovery more quickly and get back to doing what you love.

Peptides

  • Sleep Quality
  • Muscle Mass
  • Tissue Healing
  • Digestive funtion

M.I.C.

  • Better sleep
  • Burn calories
  • Improve circulation
  • Clearer tighter skin
  • Ease chronic fatigue

G.A.C.

  • Better sleep
  • Decrease inflammation
  • Reduce swelling
  • Recovery more quickly and get back to doing what you love.

Mission and Values

At Optimize U, our mission is to make a meaningful difference in the lives of individuals seeking better health and wellness. We are guided by a set of core values that reflect our unwavering commitment to you. Our dedication to these principles ensures that you receive the care and support you deserve on your journey to optimal health.

Accessible

We ensure healthcare services are accessible to everyone.

Affordable

We work tirelessly to provide cost-effective solutions.

Excellence

We continuously strive for clinical and service excellence.

Empowerment

We empower individuals to take control of their health.
5 Star Reviews
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Years Medical Experience
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Expert Clinicians, Patient-First Care

At Optimize U, you’ll receive tailored healthcare from professionals who make your well-being their top concern.

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Clinician Run

Our clinics are all run by licensed and trained healthcare professionals whose passion is making a difference in your life.

Clinician Led

By focusing on professionalism and friendliness, we empower our clinics to provide you the best care you’ll find anywhere.

Patient-Focused

We’re more than a clinic. We know our patients. We learn your unique needs. And we provide the care you need to live your healthiest life.

Revitalize Your Life

Explore our extensive array of services designed to align with your unique goals and aspirations.

Optimize Your Health
In 4 Easy Steps

Discover Your Personalized Roadmap to Wellness and Unleash Your Full Potential

Contact Us To Start​

Contact our office via phone or our web contact form. This will give us the information we need to get started.​

Get Your Labs​

To begin the process we draw blood to find out where you are. You can have this done at our location or any LabCorp.

Make an Appointment

We will set an appointment for you to meet with one of our providers to review your labs and determine the next steps.

Contact Us To Start

We will discuss the various treatment options and choose the one that best suits your goals.

1

Contact Us To Start

Contact our office via phone or our web contact form. This will give us the information we need to get started.

2

Get Your Labs

To begin the process we draw blood to find out where you are. You can have this done at our location or any LabCorp.

3

Make an Appointment

We will set an appointment for you to meet with one of our providers to review your labs and determine the next steps.

4

Contact Us To Start

We will discuss the various treatment options and choose the one that best suits your goals.

1

Contact Us To Start

Contact our office via phone or our web contact form. This will give us the information we need to get started.

2

Get Your Labs

To begin the process we draw blood to find out where you are. You can have this done at our location or any LabCorp.

3

Make an Appointment

We will set an appointment for you to meet with one of our providers to review your labs and determine the next steps.

4

Contact Us To Start

We will discuss the various treatment options and choose the one that best suits your goals.

Read Our Reviews​

Cassie Trevino
17:37 12 Nov 25
stephen vernelson
18:00 11 Nov 25
Always pleasant people and the dr is a great down to earth guy. They explain it all in simple terms and I highly recommend them.
Nathan Joyce
01:15 11 Nov 25
Great experience amazing staff started a little over a month ago and feel amazing.
TOMLISASTRACK Strack
22:50 10 Nov 25
I have been going to Optimize U in Paducah KY for a year, the staff is incredible, they are so friendly and helpful, you couldn't ask to be treated any better. I Highly Recommend them to EVERYONE, so please stop by and see all they have to offer for Men and Women.
Jeff Brooks
18:08 08 Aug 25
Awesome place I definitely recommend. They have friendly and knowledgeable staff. I was able to get in and out in a timely manner.
Kelli Hoover
17:44 25 Jul 25
They are super. They listen and work to help you feel your best.
Raschelle Donelson
16:26 15 Jul 25
Why is my phone number on your business page?
K Mason
20:07 03 Jun 25
The people at Optimize always attentative and caters to my needs. The nurses are very informative and professional. I trust them with my hormonal needs.
Emilie Eaton
22:06 02 Jun 25
Stacie Gill
19:09 22 May 25
Great visit there today!!! Everyone's so nice, professional, facility is great too! I feel like my health was truly a priority! A+++!!! Looking forward to continuing my steps to better health with them!!!
Max Jewell
15:41 31 Mar 25
Jerry & Shane are the only Doctors I trust. They’re always very hesitant to recommend anything that would potentially have negative side effects and are 100% honest, open, and clear with me on the benefits and potential risks of any treatment option. These guys are top notch and I cannot recommend them highly enough!
Kendal Hat
17:29 18 Mar 25
The knowledge and experience that the teamat Optimize-U is unparalleled! From the amenities to the treatment plans, you will BECOME the best version of yourself.
tracy sullivan
14:58 18 Mar 25
Wonderful environment and very knowledgeable!!
Joseph Willett
20:19 13 Mar 25
Branden Hill
16:44 12 Mar 25
Very professional. Highly recommend
Jeremy Evans
17:38 29 Jan 25
Awesome and friendly staff ! Highly recommend!
Isaac Wallace
20:04 15 Jan 25
Christina Gewarges
18:58 14 Jan 25
I had such an incredible experience at Optimize U Paducah. Staff is very friendly and knowledgeable. My lab review was very extensive and the process was quick. If you are looking for a HRT clinic, highly recommend this one!
Jake
18:13 14 Jan 25
Jason Black
17:53 14 Jan 25
Love this place!!! Everyone is always super kind and helpful. Jerry is the man, super knowledgeable and thoughtful. Has helped me with hormone issues and feel so much better. Can’t say enough good things about Optimize U, just an overall great experience.
Melora Potter
16:32 20 Dec 24
Highly recommend… feel your very best and have the best people helping you and answering any questions/concerns you may have. Full use of the red light, sauna, and cryotherapy is an added bonus.
Shannon Smith
08:33 20 Dec 24
Optimize U has great staff and it’s an excellent place to manage your perimenopause symptoms!
Kevan Nutter
18:02 19 Dec 24
Have had a great experience with a great staff. I'm looking forward to using the facilities to get back my old self
Kerrie Pflueger
17:20 19 Dec 24
Optimize U has been managing my hormones since 2018. Perimenopause and Menopause are VERY real! :). Aging is inevitable….feeling crappy doesn’t have to be! The providers are excellent, and the staff treats you like family!
Christina Haynes
17:04 19 Dec 24
I love OptimizeU! Staff is polite, knowledgeable, efficient, easy to get ahold of and to make appointments. Their truly care for their patients, and love what they do - it shows in everything they do! Plus, the infrared sauna is AMAZING also!
Ben Travis
17:02 10 Dec 24
I had a great experience with optimize u! The staff at the Paducah location are excellent and I highly recommend anyone who needs hormone help or recovery help to go to the Paducah location, they'll get you lined out!
Gail Clapp
16:56 10 Dec 24
Dave Greer
21:37 27 Nov 24
They did an amazing job! I was at ease from the moment I walked in the door. They really wanted to help me. They spent a lot of timing finding out my needs and put a plan in place to achieve them. I would recommend them to anyone I know.
Josh Shelby
22:09 20 Nov 24
Brad Burklow
03:32 13 Nov 24
This is a great place with friendly and helpful staff that create a welcoming environment. Have been going for cold plunge and hormone replacement for 2 years and will likely go until dead or incapacitated.
Brendan Weldon
02:11 13 Nov 24
Awesome crew that cares about you!
Sandy Young
02:08 13 Nov 24
So friendly and very helpful. They are the best!!!
Nick Waldrup
01:10 13 Nov 24
Great experience with multiple options of therapy!Excellent staff that are very knowledgeable! Highly recommended!!!
Devo Kline
01:00 13 Nov 24
They really take care of you here, & I’m not easily impressed. Highly recommend
Zach Sheckley
12:35 21 Aug 24
Chris Mccutcheon
21:43 01 Aug 24
They care about my health!!
nickie Hay
15:26 01 Aug 24
Amy Farmer
21:03 18 Jul 24
Tiffany, Austin, Michelle, and the whole gang at Optimize U Paducah are amazing! If you want to be healthier, lose weight, recover from a workout, lower your blood pressure, and live longer, go see them!GET OPTIMIZED!!
Shawn Ball
16:08 11 Jul 24
e doug
17:24 11 Jun 24
this place saved and changed my life. friendly, knowledgeable staff, top notch equipment/facilities, no-hassle membership, unbelievable results.
Joshua Wilson
17:21 11 Jun 24
Awesome people with great products
Jeannie Fox
22:39 06 Jun 24
I would like to thank the wonderful people at the Paducah Optimize U.for getting me into a healthy and way smaller me! I lost 54lbs. In few months and I have kept it off now for over 1yr. Thank you so much for the encouragement and the shot semaglutide it sure worked wonders for me. I still take a shot every other week to keep in check! I sure love it when you have a sale! Thank you all so much. Jeannie Fox
John
13:45 26 Mar 24
Staff is amazing!! I tore my Achilles tendon and have been doing the cryotherapy daily and it has made a huge difference in my recovery. I can’t say enough about the staff. They go above and beyond to help you in anyway they can.
Andrew Ellison
19:30 04 Jan 24
Been with them for years, highly recommend, wouldn't do without their services!
Curtis King
13:50 29 Nov 23
Optimize U is my favorite place to go when it comes to recovering or getting a good sauna session in!The thing puts the icing on the cake for me though is their cold plunge tub has helped me with my inflammation I get in my knees and it has its own built in discipline/mind fortifier to it if you stay consistent with it!Problems with a joint pain take a plunge for a month and experience the change!Having a bad day? Go take a plunge and you'll be shivering with a smile before you get to your car, guaranteed!The people are so friendly and welcoming, as well they are informed on their products and has the ability to answer questions you might have about certain things such as hormone treatments!If you're thinking about getting healthier physically or mentally or already a workout person but don't have a recovery tool, I would recommend this place 100%!
melanie miller
20:23 24 Nov 23
Have been coming to optimize u Paducah KY for about 4 years, wouldn’t do that if I didn’t ADORE the staff!! They are always over the top above and beyond helpful,& I am super appreciative of their help and friendliness.
Kevin Bridges
22:20 09 Nov 23
Bob Pulley
22:19 09 Nov 23
Kirk Shipp
18:16 02 Oct 23
Amazing results and everyone here is really helpful. Couldn't ask for a better group of people for help with health concerns. If you're experiencing any hormonal symptoms, get yourself down there asap. Four weeks after starting and I'm already feeling a lot better!
Matthew D
19:39 10 Jul 23
Great people that offer great services. TRT has overall made my life better and having energy, along with just feeling overall good, has made life more enjoyable now. I would recommend them to anyone looking for TRT services.
Josh Fox
13:48 30 May 23
Amy Robertson
17:44 26 Oct 22
Amazing people!
Phillip Pace
01:22 23 Sep 22
Great place
Michael Antosh
15:23 01 Aug 22
Been with Optimize for awhile now and can't say enough about all the staff there. Polite and professional, definitely worth talking with them to see if they're a good fit for you. I know they're a great fit for me
Tiffany Burden
20:31 05 Mar 21
Jena and Josh have the most wonderful personalities. Jena is such a sweetheart and Josh is devoted to his work. Very personable personalities and genuine people. They provide services that are very professional and clean with exceptional customer satisfaction. They make the experience very personal. Love these two and their company. I will continue to receive services from Jena Ruxer, medical spa services.
Annie Hall
20:43 27 Feb 20
This place is amazing! Jerry and the rest of the staff are very professional and friendly! They genuinely care about their clients! They don’t push their products on you and are very accommodating when it comes to being able to demo what services they offer!I originally came to Revive due to wanting to know more about my body with the substantial blood work tests they offer, and I’m glad I did. They are very knowledgeable and will help you to be aware of how you’re functioning without being overbearing m. They take their time to offer recommendations both holistic and if necessary supplemented.Now I’ve been recovering from a surgical procedure and I personally have benefitted from the cryotherapy along with the compression therapy! These have been pivotal for me to reduce my swelling, pain, fatigue and promote healing! Swelling can be both physically and mentally taxing so I’m so grateful to Revive.I look forward to trying their other services in the future including the float therapy and the infrared sauna as there’s also research that backs the benefits of these as well!Thanks Revive!
Ja Lo
14:36 11 Jun 19
I have been under the care of Optimize U since they began. Awesome group, good at what they do. They have grown much bigger from what they began but the personalized care has NEVER changed. Care from Optimize U will focus on YOU and not what "average" or "Normal" is. They will Optimize YOU.
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Discover the Optimize U Difference

Proven Experience

Our clinic is run by licensed and trained healthcare professionals whose passion is making a difference in your life. We pride ourselves on being up to date on all of the latest information to ensure optimal care.

Affordable Care

With our all-in-one pricing, you receive Hormone Optimization, ongoing lab work, office visits, supplies, and Recovery at one low price. While other clinics often have to raise their pricing due to inflation, we work constantly with our partner pharmacies and lab companies to ensure pricing will always be affordable.

Longer Consultations

Ever wanted to spend an hour with your practitioner to make sure all of your questions have been answered? You got it, we will spend as much time as needed with you to ensure you are comfortable and knowledgeable about your journey to optimize your life.

Delivered to Your Door

Don’t worry about having to go to a pharmacy, we send your medications directly to your doorstep in a discrete box for your convenience. When you’re ready for a refill, just let the staff know and they will get your next order on its way to your door.

Meet Our Team

Meet the medical experts who are here to guide you on your path to optimal health.

Aubrey Travis – MA

Phlebotomist

Tiffany Rust – MA

Phlebotomist

Kerrie Fiser

Office Manager

Michelle Ramsey APRN

Austin Summers, RN

Franchise Support Specialist

Jerry Smith, PA-C

Cofounder, Head of Education

Register Us

Paducah

read Our Reviews

Cassie Trevino
17:37 12 Nov 25
stephen vernelson
18:00 11 Nov 25
Always pleasant people and the dr is a great down to earth guy. They explain it all in simple terms and I highly recommend them.
Nathan Joyce
01:15 11 Nov 25
Great experience amazing staff started a little over a month ago and feel amazing.
TOMLISASTRACK Strack
22:50 10 Nov 25
I have been going to Optimize U in Paducah KY for a year, the staff is incredible, they are so friendly and helpful, you couldn't ask to be treated any better. I Highly Recommend them to EVERYONE, so please stop by and see all they have to offer for Men and Women.
Jeff Brooks
18:08 08 Aug 25
Awesome place I definitely recommend. They have friendly and knowledgeable staff. I was able to get in and out in a timely manner.
Kelli Hoover
17:44 25 Jul 25
They are super. They listen and work to help you feel your best.
Raschelle Donelson
16:26 15 Jul 25
Why is my phone number on your business page?
K Mason
20:07 03 Jun 25
The people at Optimize always attentative and caters to my needs. The nurses are very informative and professional. I trust them with my hormonal needs.
Emilie Eaton
22:06 02 Jun 25
Stacie Gill
19:09 22 May 25
Great visit there today!!! Everyone's so nice, professional, facility is great too! I feel like my health was truly a priority! A+++!!! Looking forward to continuing my steps to better health with them!!!
Max Jewell
15:41 31 Mar 25
Jerry & Shane are the only Doctors I trust. They’re always very hesitant to recommend anything that would potentially have negative side effects and are 100% honest, open, and clear with me on the benefits and potential risks of any treatment option. These guys are top notch and I cannot recommend them highly enough!
Kendal Hat
17:29 18 Mar 25
The knowledge and experience that the teamat Optimize-U is unparalleled! From the amenities to the treatment plans, you will BECOME the best version of yourself.
tracy sullivan
14:58 18 Mar 25
Wonderful environment and very knowledgeable!!
Joseph Willett
20:19 13 Mar 25
Branden Hill
16:44 12 Mar 25
Very professional. Highly recommend
Jeremy Evans
17:38 29 Jan 25
Awesome and friendly staff ! Highly recommend!
Isaac Wallace
20:04 15 Jan 25
Christina Gewarges
18:58 14 Jan 25
I had such an incredible experience at Optimize U Paducah. Staff is very friendly and knowledgeable. My lab review was very extensive and the process was quick. If you are looking for a HRT clinic, highly recommend this one!
Jake
18:13 14 Jan 25
Jason Black
17:53 14 Jan 25
Love this place!!! Everyone is always super kind and helpful. Jerry is the man, super knowledgeable and thoughtful. Has helped me with hormone issues and feel so much better. Can’t say enough good things about Optimize U, just an overall great experience.
Melora Potter
16:32 20 Dec 24
Highly recommend… feel your very best and have the best people helping you and answering any questions/concerns you may have. Full use of the red light, sauna, and cryotherapy is an added bonus.
Shannon Smith
08:33 20 Dec 24
Optimize U has great staff and it’s an excellent place to manage your perimenopause symptoms!
Kevan Nutter
18:02 19 Dec 24
Have had a great experience with a great staff. I'm looking forward to using the facilities to get back my old self
Kerrie Pflueger
17:20 19 Dec 24
Optimize U has been managing my hormones since 2018. Perimenopause and Menopause are VERY real! :). Aging is inevitable….feeling crappy doesn’t have to be! The providers are excellent, and the staff treats you like family!
Christina Haynes
17:04 19 Dec 24
I love OptimizeU! Staff is polite, knowledgeable, efficient, easy to get ahold of and to make appointments. Their truly care for their patients, and love what they do - it shows in everything they do! Plus, the infrared sauna is AMAZING also!
Ben Travis
17:02 10 Dec 24
I had a great experience with optimize u! The staff at the Paducah location are excellent and I highly recommend anyone who needs hormone help or recovery help to go to the Paducah location, they'll get you lined out!
Gail Clapp
16:56 10 Dec 24
Dave Greer
21:37 27 Nov 24
They did an amazing job! I was at ease from the moment I walked in the door. They really wanted to help me. They spent a lot of timing finding out my needs and put a plan in place to achieve them. I would recommend them to anyone I know.
Josh Shelby
22:09 20 Nov 24
Brad Burklow
03:32 13 Nov 24
This is a great place with friendly and helpful staff that create a welcoming environment. Have been going for cold plunge and hormone replacement for 2 years and will likely go until dead or incapacitated.
Brendan Weldon
02:11 13 Nov 24
Awesome crew that cares about you!
Sandy Young
02:08 13 Nov 24
So friendly and very helpful. They are the best!!!
Nick Waldrup
01:10 13 Nov 24
Great experience with multiple options of therapy!Excellent staff that are very knowledgeable! Highly recommended!!!
Devo Kline
01:00 13 Nov 24
They really take care of you here, & I’m not easily impressed. Highly recommend
Zach Sheckley
12:35 21 Aug 24
Chris Mccutcheon
21:43 01 Aug 24
They care about my health!!
nickie Hay
15:26 01 Aug 24
Amy Farmer
21:03 18 Jul 24
Tiffany, Austin, Michelle, and the whole gang at Optimize U Paducah are amazing! If you want to be healthier, lose weight, recover from a workout, lower your blood pressure, and live longer, go see them!GET OPTIMIZED!!
Shawn Ball
16:08 11 Jul 24
e doug
17:24 11 Jun 24
this place saved and changed my life. friendly, knowledgeable staff, top notch equipment/facilities, no-hassle membership, unbelievable results.
Joshua Wilson
17:21 11 Jun 24
Awesome people with great products
Jeannie Fox
22:39 06 Jun 24
I would like to thank the wonderful people at the Paducah Optimize U.for getting me into a healthy and way smaller me! I lost 54lbs. In few months and I have kept it off now for over 1yr. Thank you so much for the encouragement and the shot semaglutide it sure worked wonders for me. I still take a shot every other week to keep in check! I sure love it when you have a sale! Thank you all so much. Jeannie Fox
John
13:45 26 Mar 24
Staff is amazing!! I tore my Achilles tendon and have been doing the cryotherapy daily and it has made a huge difference in my recovery. I can’t say enough about the staff. They go above and beyond to help you in anyway they can.
Andrew Ellison
19:30 04 Jan 24
Been with them for years, highly recommend, wouldn't do without their services!
Curtis King
13:50 29 Nov 23
Optimize U is my favorite place to go when it comes to recovering or getting a good sauna session in!The thing puts the icing on the cake for me though is their cold plunge tub has helped me with my inflammation I get in my knees and it has its own built in discipline/mind fortifier to it if you stay consistent with it!Problems with a joint pain take a plunge for a month and experience the change!Having a bad day? Go take a plunge and you'll be shivering with a smile before you get to your car, guaranteed!The people are so friendly and welcoming, as well they are informed on their products and has the ability to answer questions you might have about certain things such as hormone treatments!If you're thinking about getting healthier physically or mentally or already a workout person but don't have a recovery tool, I would recommend this place 100%!
melanie miller
20:23 24 Nov 23
Have been coming to optimize u Paducah KY for about 4 years, wouldn’t do that if I didn’t ADORE the staff!! They are always over the top above and beyond helpful,& I am super appreciative of their help and friendliness.
Kevin Bridges
22:20 09 Nov 23
Bob Pulley
22:19 09 Nov 23
Kirk Shipp
18:16 02 Oct 23
Amazing results and everyone here is really helpful. Couldn't ask for a better group of people for help with health concerns. If you're experiencing any hormonal symptoms, get yourself down there asap. Four weeks after starting and I'm already feeling a lot better!
Matthew D
19:39 10 Jul 23
Great people that offer great services. TRT has overall made my life better and having energy, along with just feeling overall good, has made life more enjoyable now. I would recommend them to anyone looking for TRT services.
Josh Fox
13:48 30 May 23
Amy Robertson
17:44 26 Oct 22
Amazing people!
Phillip Pace
01:22 23 Sep 22
Great place
Michael Antosh
15:23 01 Aug 22
Been with Optimize for awhile now and can't say enough about all the staff there. Polite and professional, definitely worth talking with them to see if they're a good fit for you. I know they're a great fit for me
Tiffany Burden
20:31 05 Mar 21
Jena and Josh have the most wonderful personalities. Jena is such a sweetheart and Josh is devoted to his work. Very personable personalities and genuine people. They provide services that are very professional and clean with exceptional customer satisfaction. They make the experience very personal. Love these two and their company. I will continue to receive services from Jena Ruxer, medical spa services.
Annie Hall
20:43 27 Feb 20
This place is amazing! Jerry and the rest of the staff are very professional and friendly! They genuinely care about their clients! They don’t push their products on you and are very accommodating when it comes to being able to demo what services they offer!I originally came to Revive due to wanting to know more about my body with the substantial blood work tests they offer, and I’m glad I did. They are very knowledgeable and will help you to be aware of how you’re functioning without being overbearing m. They take their time to offer recommendations both holistic and if necessary supplemented.Now I’ve been recovering from a surgical procedure and I personally have benefitted from the cryotherapy along with the compression therapy! These have been pivotal for me to reduce my swelling, pain, fatigue and promote healing! Swelling can be both physically and mentally taxing so I’m so grateful to Revive.I look forward to trying their other services in the future including the float therapy and the infrared sauna as there’s also research that backs the benefits of these as well!Thanks Revive!
Ja Lo
14:36 11 Jun 19
I have been under the care of Optimize U since they began. Awesome group, good at what they do. They have grown much bigger from what they began but the personalized care has NEVER changed. Care from Optimize U will focus on YOU and not what "average" or "Normal" is. They will Optimize YOU.
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Contact Us

Location:

4625 Falconcrest Dr Paducah, KY 42001

Refills Text Line :

TEXT (270) 366-7058 TO REFILL MY MEDS

Normal Is Not Optimal

Click Below to Find the Location Nearest to You